19.8.09

Tuf Times when A 'Place meant' (small cubicle is what we r fighting for!)

Eclectica, the placement team when grudges the cribbings we bitch. We don't have better things to do anyway when all the ignorance is turning out to be bliss for most of those placed so far. The rejections , the selections but please dont talk about the awaited results. Only I know how I have longed the prefix WIZ. before my name only to wait forever for the phone call which never ringed on my rarely on ringing mode mobile. So many make it and so many screw however everyone has his/her own way of expressing the joy and annoyance. Nimit doesnt eat out of happiness when he becomes the Euro champ and a few shun eating because they sincerely want to make it( if at all starving could help). And when all the hope is hooked on a newcomer(new company) its karthik who applies and we know its a goodbye from the prospective guest. Unexpectedly, he speaks these days and starts his day with Media Planning instead of Good Morning! Can't help it because one day while on phone he suddenly realised that he was born to be a media planner and veritably so...the person on the other side was the head of media planning from Times Private Treaties ;)/
CSR for Mohit, Film marketing for Archit, Digital for Sasho and for me its Branding. We see placements comes to us with varied countenances. Can you believe this ,it had become digital for me when I presented myself as a dedicated blogger in one interview. What metamorphosis ! We have almost mastered camouflaging better than the chameleons do.
Kotler , I thought would come handy but the knowledge in hand hardly comes out in the closed room where my prime focus boils down to cover up the self papable fumbling in my voice. Tyroo was interesting with the glass in hand and for it, the task to brand in hand. I had forgotten all my branding gyan which I keep disseminating amongst my colleaugues. 'We call it 'Gallasy' and because of the high association of a glass with water , it has to be water which is the tool for throwing the brand appeal. 70% of our body is made up of water so the punchline should be...Know 70% of youself go for gallasy' I said when was asked by the sardar uncle in the interview to prove my claim of being creative. Later found it stupid, however couldnt think of anything better than that then.
These are the times when the Mind goes for a six to put us in a fix. Together we strive to make a place ...its the way forward from positioning to a Position, wish did not have to struggle with this damn recession!

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